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Ep. 86 | George Bryant – The Power of Relationship Building in Marketing


October 25, 2022

8:00 am

On this episode of The Rich Equation Podcast, Ashish is joined by George Bryant. George is a New York Times Bestselling Author, Podcast host & among the most sought-after digital marketing consultants. He has helped hundreds of the largest companies in the world and thousands of entrepreneurs to ethically scale their businesses by deepening their relationships with their customers and creating transformational breakthroughs using his Relationships Beat Algorithm approach.

In this episode, George talks about his life and entrepreneurial journey. He shares some life lessons as a marine, coping with loss, and bulimia, and how his transformation journey to become a successful marketing expert. He talks about the importance of becoming an advocate for yourself and he also goes in-depth on the topic of authenticity and how it relates to the customer journey.


00:00 - Ashish Introduces George

04:10 – George shares about his life as a marine, dealing with bulimia, and his father’s death

10:28 - George shares how he became an accidental entrepreneur

18:12 – George talks more in-depth about his transformational journey – healing modalities, how he managed his own life after giving up ‘worldly’ aspirations

18:50 – The personal development trap vs becoming an advocate for yourself

24:17 – Having daily rituals and practices that will benefit not the person you are today, but the person you want to become in the future

28:45 – Shrink your world so you can easily manage yourself and show up with integrity in those areas you can control

38:05 – Ashish and George talks about authenticity in his personal and professional life

45:13 – Ashish asks George how to tie this level of authenticity into the customer journey

49:14- George shares the three biggest mistakes that entrepreneurs make in creating customer journey

59:17- Prioritizing humanity over everything else

1:03:45 – George talks about the most powerful tool that one can have, but is neglected the most

1:23:29- George ends the podcast episode with a reflective question for the audience to think about the kind of legacy they want to leave and be remembered by

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You can have results or you can have excuses but not both.

Arnold Schwarzenegger

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