February 6, 2024
This week’s guest is Nick Hiter. Nick founded Team Hiter, a business enterprise focused on helping entrepreneurs drive growth. In his role as the Executive Vice President at RAC Financial, he oversees strategic partnerships for a leading 8-figure payment processing company. His work supports a network of 100+ strategic partners supporting major brands such as Planet Hollywood, Brio, and Buca di Beppo to name a few.
As a thought leader on entrepreneurship himself, Nick’s insights have been featured in major media such as CBS, NBC, FOX, The New York Times, and Yahoo to name a few. In addition, as the host of The Hitstreak podcast, he talks weekly with top performers to break down their playbook to success so his audience of over 200 thousand can get to that next level too. Nick is also the voice of SiriusXM’s “Alternative” radio station!
In this episode, Nick talked about his background and the importance of having a personal brand for your business. Nick elaborates on the misconception that some individuals might have about not needing a personal brand in their respective fields. The conversation delves into decision-making based on audience needs rather than personal knowledge, and Nick reflects on his current journey, highlighting some of the challenges he's facing. Nick and Ashish explore the concepts of attraction versus pursuit in both professional and personal aspects of life, touching on wellness and marketing.
00:00 - Ashish introduces this week’s guest, Nick Hiter.
01:37 - Why is having a personal brand important, and how does it impact your life roadmap.
04:02 - Nick speaks to those people who think they do not need to have their own branding in the nature of their business
06:54 - How Nick deals with the day-to-day fatigue of growing the business, and having the proper mindset of going to places where your customers are at
10:30 - Nick shares what he is trying to accomplish in his community
12:44 - The problem with making decisions based on what you know vs where your audience truly is
17:11 - Nick shares where he’s at in his journey and shares some of his challenges
19:55 - Attracting things vs chasing things in life, and how this is applied in his personal life, wellness
23:24 - Informing vs transforming in marketing
28:54 - The difference between a quitter and a finisher
30:27 - Nick and Ashish talk about their biggest fears
33:06 - Nick and Ashish discuss the difference between confidence and ego
37:25 - Nick has a message to the audience
42:08 - What it means to live a rich life
Connect with Nick Hiter here:
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Check out previous episodes of The Rich Equation Podcast here: https://podcasts.apple.com/us/podcast/the-rich-equation/id1585002788