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Ep. 73 | Danny Hoefelmann – Amplifying the GOOD in Media


July 26, 2022

10:00 am

On this episode of The Rich Equation Podcast, Ashish is joined by Danny Hoefelmann. He is the founder and CEO of The Good in Media, a media company that helps business owners and influencers create digital content to boost their brands and their businesses. The focus of The Good in Media is helping launch podcasts and create custom videos for people in the personal growth space. Danny is a specialist in building personal brands. He believes that it gives a megaphone to teach people, inspire people in some way, and help them become better versions of themselves.

In this episode, Danny shares some of his expertise in Digital Content Creation. He talks about his personal struggles, regarding self-esteem. He talks about how he helps the business of other people to grow and expand. He talks about the common reasons why entrepreneurs fail on building their personal brands. He shares his thoughts on the importance of authenticity and the challenges of being a business owner. He shares his daily routines which help keep him motivated and focused.


00:00 – Ashish introduces Danny

03:34 – Danny talks about his entrepreneurial journey and what helps him to manifest his mission.

05:38 – Danny shares his biggest problem as an entrepreneur

06:27 – Danny shares a real-life story about the importance of demonstrating authenticity on social media, about being raw and real which helps build your brand

08:21 – Danny and Ashish discuss finding fulfillment. That no matter how rich the person is, there’s always a place in their soul where they wanted or needs fulfillment.

11:25 – Ashish asks Danny what he learned from his entrepreneurial journey.

12:53 – Danny shares his experience working with a team, and how mindset can influence your thinking and behavior at work

16:19 – Danny talks about his business of helping other people to grow and expand.

19:29 – Danny shares his reason why he does podcasting and he shares the common things he sees why entrepreneurs fail in building their personal brand

23:47 – Ashish asks Danny how can he show up more authentically in building a personal brand.

28:35 – Danny shares his personal goals that he plans to achieve within 30 days

29:46 – Ashish and Danny discuss the podcasting industry being a young media, how only 20% of podcasters are able to fully utilize and how podcasters can monetize themselves

33:46 - Danny shares his daily routine and how it helps him disciplined and at the top of his game

36:59 – Ashish asks Danny what it means to live a rich life

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You can have results or you can have excuses but not both.

Arnold Schwarzenegger

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