top of page

Ep. 13 | Char Newswanger – Covid Series: Bringing Authentic Essence To A Brand


October 5, 2021

2:12 pm

On this episode of The Rich Equation Podcast, Ashish is joined by Char Newswanger. Throughout this episode Ashish and Char discuss current trends and change COVID-19 has brought to the marketplace, how to identify a brand without using the product or people associated with the brand, the power of a brand having an essence and great values and so much more. Char also shares her best advice and ‘must do’s!’ when business building.


Char Newswanger is a entrepreneur and branding specialist committed to guiding people towards the DNA of brands. The organizations and individuals she works with covers a wide range of industries, from start-ups to brands recognized across the country.


0:00 – Intro 0:03 – Ashish shares a brief description of his guest Char Newswanger 2:22 – Ashish mentions how Char believes in the powerful impact of purposeful people 3:51 – Char speaks to us about the current trend she’s seeing in the marketplace and briefly discusses the change that COVID-19 brought to the marketplace 5:28 – Char explains how she defines essence as the authenticity and values of a brand 6:56 – Char speaks about how brands can know they have an essence and that they are truly living their desired values 9:00 – Char informs us about how she helps to identify the brand without using the product or the people within the brand 10:37 – Ashish asks Char if she feels there is a generational change in the consumer base and if she feels the way that people consume information affects her marketing strategy 13:07 – Char shares her opinion and states that trust between consumers and brands is the number one key factor 16:13 – Char speaks on intuitiveness and how it is a great skill to have as a business owner as we’re seeing past what’s on the surface 18:03 – Ashish asks Char about how she has changed her business strategy during these times 21:01 – Char mentions how 2020 was a reset and with that her clients had renewed vision 22:03 – Char shares her best advice on business building must do’s for branding and marketing that will keep you competitive and attract customers 23:33 – Ashish asks Char is she thinks people tend to fall into the trap of ‘we are who our customers want us to be’ 25:32 – Char describes what the term rich means to her 26:44 – Ashish speaks about how our upbringing really defines so much about how we show up in the world 27:47 – Char informs us about why she started her business 12 years ago 29:27 – Char shares some of her best advice for people navigating through their business journey 31:06 – Ashish asks Char what keeps her up at night 32:41 – You can contact Char through Instagram; @charnewswanger, @charcompany and through the website;


Instagram: @charnewswanger

Essence Brand Identity for businesses, entrepreneurs, and individuals

2 views0 comments



Eps 6.jpg


Eps 49.jpg
Eps 34.jpg
Eps 4.jpg
Eps 5.jpg

You can have results or you can have excuses but not both.

Arnold Schwarzenegger

sound wave.png
sound wave.png
sound wave.png
sound wave.png
bottom of page